Making Online Shopping More Like Talking to a Real Person
Online shopping is huge these days, and stores are always trying to make their websites better and easier to use. One great approach, which we are working towards, is to make shopping websites act more like real people.
This makes the shopping experience feel friendlier and can help shoppers feel more connected to the store.
Breaking Down the Shop Like a Person
Head (Header): Think of the top part of the website as the head. This is where you talk to and interact with the store.
The search bar looks like we know it, but it now works as a channel where you can talk with the shop, and with the help of AI get product recommendations and advices, just like you would with a person.
It’s the first thing you see and use, making it easy to start looking for what you need.
Body (Main part): The middle part of the website is like the body.
Here, you’ll find all the products and categories, kind of like the organs of the shop. They’re super important because they hold everything the shop has to offer. It’s set up clearly so you can find your way around without any trouble.
The Feet (Footer): The bottom part of the website is like the feet. It keeps everything stable. This is where you find the contact info, FAQs, and policies. It’s like the base that helps you stand firm and find extra help if you need it.
Why It’s Cool to Make Shopping Sites More Human
Turning a shopping site into something that feels more human doesn’t just look nice—it actually makes shopping a lot better.
More Fun to Use: A website that communicates like a human can engage customers more effectively. Interaction becomes less about clicking buttons and more about having a conversation. This approach is not only more enjoyable for the customer but also enhances satisfaction and loyalty.
It feels like you’re really talking to someone, which can make you happier with the shop and more likely to return.
Easier to Use: Websites are designed in a human-like format that users already know and find comfortable. This familiarity makes the site feel like talking to a friend, allowing you to navigate more naturally.
When customers feel at ease, they are more likely to explore deeper, engage more thoroughly, and increase their chances of making a purchase. Now, we want to take the next step by infusing this format with intelligence, enhancing the human feel and making every interaction even more intuitive and responsive.
Trust and Comfort: Human traits such as facial icons and conversational interfaces subconsciously tells customers that they are interacting with something ‘alive’ and responsive. This perception of the website as alive and actively helping creates a powerful illusion of presence, and will enhance trust and the feeling of safety while shopping. These elements are crucial for building a reliable and successful online platform, as they make users more confident in their interactions and transactions.
